We think that a healthy lifestyle should be affordable for everyone. We developed Natural Value because we felt that we could find and deliver premium quality natural and planet-friendly products to the marketplace in a more efficient and cost-effective manner. To that end, we’ve managed to streamline the distribution process and lower the cost of living well. Our goal is not to woo Wall Street with large profit margins. It is to reward your commitment to living responsibly with lower prices on natural products. We prefer a business model where everyone, including you, profits.
We started Natural Value in 1995 with 25 products and one compelling mission: to make natural and organic foods and environmentally friendly nonfood products more affordable.
We believe in the concept of fair trade. We are proud to say we were trading fairly before it became popular. We pick a manufacturer, pay them a fair price, and then stick with them. We don’t shop around for packers just to save a few cents and we aren’t moving our manufacturing business to China. The quality you buy from us today is the same quality we will have next week, next month, and next year.
We’re a family that’s been doing this for a long time, since 1995. We don’t have a plan to sell out or change how we operate. This works for us. We especially want to help independent retail stores. We know consumers have more shopping choices than ever before.
We want to help stores stay competitive by offering a fairly priced center of store. We allow stores to offer their customers the exact same canned beans or toilet paper or mustard for half the price of our competitors. We are confident this will increase the share of basket for stores who carry our products.
We take pride in the products we provide and guarantee them. We test all of our products ourselves. We are never going to sacrifice quality for price; that just isn’t our style.
We offer quality products at great prices. We are passionate about what we do. We are straightforward. We’re going to keep doing what we are doing because we love it and we believe it is important.